What is the Archetype which Best Reflects our Message?

The archetype that best reflects our message is the Caregiver

The Caregiver’s brand is built on trust and reliability. These brands are there for you, your business (and your family) when you need them most. Caregiver brands don’t attack competitors and their messaging is never confrontational. One of the best examples of a Caregiver brand is Johnson & Johnson. The company makes the products you take home to your family and your children. For these brands trust is critical; once lost, it can be very difficult to regain.