How to Write Your Company Boilerplate

As you are writing your boilerplate, keep these key tips in mind.

A boilerplate should be no more than 100 words. Less is more!

Step 1: Start with your value proposition

Use the value proposition you created earlier to start your boilerplate. Instructions can be found here, if you missed this step.

Step 2: Highlight founder’s expertise

Using the experience and expertise of founders is a powerful way to add credibility. If the founders have brand-name recognition or have had successful exits in the past, make sure to highlight that.

You will also want to highlight industry experience or knowledge of the industry you are working in.

For example:

Acme is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. Founded by seasoned entrepreneur, Jane Doe after selling Digital Health Inc to BCBS,……

Acme is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. Founded by former BCBS executive, Jane Doe,…..

The reason Step 2 is important for start-ups is because the company has yet to establish a reputation. Highlighting your founders reinforces your ties to the industry and gives people reason to trust your expertise.

Step 3: Use Tie-ins

Add a Tie-in if your business has a connection to a well-known problem or a personal passion. Your story and relatability are important to prospective investors, customers, and employees. Including a sentence that connects others with your story or shared narrative is powerful.

Acme is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. It was founded by former BCBS executive, Jane Doe, at the beginning of the COVID pandemic.

Acme is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. It was founded by former BCBS executive, Jane Doe, after losing her father to a preventable stroke caused by high-blood pressure.  

Step 4: What’s your Mission?

While your value proposition helps explain what you do, expanding on your mission in the release can be a powerful tool to engage and share more of your vision.

Acme is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. It was founded by former BCBS executive, Jane Doe, at the beginning of the COVID pandemic. Acme is on a mission to save lives by aggregating disparate health data points and providing insights & real time alerts- thus making the world a healthier place for all.

If you have already launched and have good customer traction, a well-known investor, or other major accomplishment, you can also add a section after the mission or instead of it if you are running over word count.

Acme, is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. It was founded by former BCBS executive, Jane Doe, at the beginning of the COVID pandemic. With over 100,000 sign-ups and a partnership with BCBS, ACME is on a mission to save lives…….

Step 5: Share your Goals and Get People to Act

Are you looking for users? Have a link in your press release for readers to sign up.

Are you in the middle of a capital raise that allows you to generally solicit for investors? Let them know how to reach you and/or provide a clear call-to-action.

IMPORTANT NOTE: Always have press releases reviewed by your attorney or advisors if you are including language about an active capital raise.

Acme is a digital healthcare platform empowering consumers to own and understand their data, for better health outcomes. It was founded by former BCBS executive, Jane Doe, at the beginning of the COVID pandemic. 

Acme is on a mission to save lives by aggregating disparate health data points and providing insights & real time alerts- thus making the world a healthier place for all. For more information on our Reg CF, capital raise or to sign up for a free trial membership visit www.acmehealth.io.