One-Pager for Demo Day
Our One Pager can be found in this folder: Click Here.
You are required to submit a company one-pager (aka, executive summary) for participation in the Newchip Online Demo Day. The one-pager is like a resume, but for your company: it provides investors with a condensed, one-pager overview of what your company does, why it does it, any current or projected traction, the market opportunity, and a few other items.
Company one-pagers will be shared with investors who attend the Online Demo Day alongside your pitch deck PDF. These files are typically made available two weeks before the event, so that investors can start to get an idea of the companies and their potential and can therefore prioritize which video presentations to attend.
Note that many investors, especially venture capital (VC) funds build collections of company one-pagers into their deal books in case they want to keep your company on record for a potential deal in the future. For this reason, you want to make sure that your one-pager is clear, concise, and engaging. Also, remember that your one-pager is not a replacement for your pitch deck, but rather a complement just like a resume and cover letter build off each other.
Once your company one-pager has been reviewed in your Mastermind or in a 1-1 meeting, you will need to get it approved from your Newchip mentor before it is successfully submitted to the Online Demo Day. Remember to submit your company one-pager in PDF format!
For reference, we’ve included below all of the guidance provided (from the Accelerator content) to our companies on preparing an a company one-pager. Please feel free to review this content to ensure your one-pager is flawless.
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One-Pager Fundamentals
Think of your one-pager as an executive summary of your company and pitch deck. Newchip offers both to investors and we recommend you do too. The goal with your one-pager is to showcase the most essential and important information in your business that investors want to see: traction, team ability, and experience to drive results.
Some investors will only take a look at your one-pager before they even decide to learn more about your company through your slide deck and data room. This is why you need to spend some time creating a one-pager that positions your company as a high potential investment that makes sense.
As you create your one-pager, keep in mind that it provides your investors with:
- A quick reference guide to your business formatted in the investor language of traction
- Clarity on how you think and communicate your business model and company vision
- A visually engaging and succinct way for investors to understand what your company does
You’ll notice that your one-pager will include items that your slide deck already contains, except that this information will be condensed into bullets and bits that fit into a single piece of paper – hence the term one-pager.
The standard format for a one-pager has a box on the right with the company name, logo, URL, number of employees, key players and advisors and important investors. Along the bottom of the page a short, wide box shows at-a-glance financials: gross revenues, expenditures and net for the current year and the next 3-4 years.
The middle of the page includes short 200-400 character paragraphs on these topics:
- One-line company pitch
- Business summary
- Management team
- Customer problem
- Product/Service
- Target market
- Customers
- Sales/Marketing strategy
- Business/Revenue model
- Competitors
- Competitive advantage
Once you complete your one-pager, make sure you save it as a PDF because this is the best format to use for sharing with investors as they simply open the PDF (online or offline) as opposed to having to open a word processor or presentation software to view its contents. Make it easy for them to say yes to you.
Overall, your goal in the one-pager is to convey that you have experience in the industry (i.e., Founder name, 20+ years in industry), that you have not only traction but momentum (i.e., hitting an inflection point in growth), your market size and opportunity, and most of all that you can make it happen over anyone else.
Lastly, while we don’t recommend asking for money anywhere or terms, if you do mention money or capital needed, do it in this format- “we’re looking for X to allow us to gain this % of market in X months” or “X will give us X, which will allow us to hit profitability, and double down investing in gaining X more momentum in X period of time so we can hit X revenue by year X.”
Here are a few 1-pager templates and web resources to give you an idea of what to model off of, as well as an example 1-pager that would get an investor excited and some software to help you build one:
Additional One-Pager Resources:
https://www.pinterest.com/T1mShutler/investor-one-pager/
https://xtensio.com/one-pager/